Why We Built Deksie
Digital marketing agencies juggle an incredible number of tools — CRMs for client management, project trackers for campaigns, approval workflows for creative assets, and reporting dashboards to prove ROI. Most agencies end up stitching together 5-10 different SaaS products, creating data silos, communication gaps, and workflow friction.
Deksie was born to solve this. We set out to build a single, unified platform that handles the entire agency workflow — from lead capture to campaign delivery to client reporting.
The 7-Phase Workflow
At the core of Deksie is our 7-Phase Campaign Workflow, a structured approach that mirrors how agencies actually operate:
- Discovery — Understand the client's business, goals, and target audience
- Strategy — Define the campaign direction, channels, and KPIs
- Planning — Break down deliverables into tasks, assign team members, set timelines
- Creation — Design, write, and produce campaign assets
- Review & Approval — Internal QA followed by client sign-off via secure approval links
- Execution — Launch campaigns across channels
- Reporting — Track performance, generate reports, and iterate
Each phase maps to built-in features — task boards, approval flows, asset management, and analytics — so nothing falls through the cracks.
Key Features
Client & Deal Management
A full CRM built for agency workflows. Track leads through customisable pipelines, manage contacts, and keep every client interaction in one place.
Creative Approval Flows
Upload assets, generate secure review links for clients (no login required), and track approval status with full version history and threaded comments.
Team & Project Management
Kanban boards, Gantt charts, calendar views, and task dependencies — all connected to your campaigns and clients.
Proposals & Contracts
Create, send, and track proposals and contracts directly within Deksie. Clients can review and sign via secure public links.
Analytics & Reporting
Dashboard widgets for revenue snapshots, deal pipelines, task priorities, and team capacity. Export reports as branded PDFs.
Our Tech Stack
Deksie is built on a modern, production-grade stack:
- Frontend: Next.js with React 19, Tailwind CSS, and Framer Motion
- UI Components: shadcn/ui with custom design tokens
- Backend: RESTful API with role-based access control
- Infrastructure: Google Cloud Platform with encryption at rest and in transit
What's Next
We're actively building out integrations, AI-assisted campaign insights, and advanced automation workflows. Stay tuned for updates on our changelog.
Deksie is built by Ctrl Zed LLP. Have questions? Get in touch.